Nielsen Netratings is an online service provided by the Nielsen Company.
Nielsen Netratings delivers detailed, autonomous research and analysis of online audiences, advertising, consumer-generated media, video, word of mouth, commerce and consumer behavior. The company provides high quality, technology-driven products and services to enable their clients to approach business decisions regarding their Internet, digital and strategic policies. Nielsen Netratings are part of the newly formed
Nielsen Online Unit of The Nielsen company.
To become a part of the panel of
Nielsen Netratings, you have to go through a simple Registration process. Prior to that, you can get all details that you require, in a 5 step “How it works” process. All data provided to the Nielsen Netratings website is taken care of by the Nielsen company. None of it is leaked out to any external sources. In fact, not even Nielsen’s associate companies are able to access the database of Users signed up with Nielsen Netratings. The purpose of
Nielsen Netratings is to enable their clients to get an idea about the traffic that comes to their websites. This gives an idea about the right target audience and the reach they have amongst them. Steps and measures can be taken then, to get a better return on investment.
The Nielsen Netratings website also provides some interesting offers which involves a ‘Tell a Friend’ and Online surveys concepts enables people to win as many $10,000 as a Grand Prize in quarterly sweepstakes. There are promotion FAQs to help people understand how they can participate and win. With regards to their product, there are customized solutions provided based on regions. In fact there are custom solutions for various countries as well.
Nielsen Netratings is affiliated to various key industry organizations such as the Advertising Research Foundation, Association for Downloadable Media, ESOMAR, Interactive Advertising Bureau and Shop.org, apart from others.
The Nielsen Netratings company understands that it is important for clients to understand and believe in the product they are investing in. They have to be convinced that it will deliver and give them a good return on the money they are investing. Hence, the company provides a free product demo. This gives an understanding about how the product works and how useful it would be to the company.
Nielsen Netratings is made up of some of the leaders in thought capital, industry experts and Data management Gurus. You can rest assured that the brains powering the company are the best there are. The website also gives interested candidates an opportunity to become a part of this team. Detailed Career opportunities are listed down, wherein people are able to view and apply for jobs they feel they best fit in. The News section on the company website depicts some of Nielsen Netratings research and analysis. All of this proves that the
Nielsen Netratings company is truly a leader in Internet media and global market research.
