Musicians Friend is the world’s largest direct marketer of music gear. It was started by Robert and Deanna Eastman in 1983. Later, Robert’s brother-in-law Al Dinardi also joined the company. Its headquarters is in dairy barn in Southern Oregon. The company’s motto has been to serve the musicians, by providing them the best price and selection on musical instruments.
Musicians friend, to encourage the musicians, have come up with many offers like, money-back guarantee, which later changed to 45-day satisfaction and Best Price double guarantee.
In February 2007,
Musicians Friend took over Woodwind and Brasswind (WWBW), which is an Indiana based company, and also its sister company Music123. Other sister companies of Musicians Friend are: GuitarCenter, LMI, Giardinelli, Musician, Private Reserve Guitars, Harmony Central. In 1999, Musicians Friend was purchased by Guitar Centre for $50 million. It is a wholly owned subsidiary now. Since 1983,
Musicians Friend has won many prestigious awards for its contribution towards music. Some of the awards are: 30th Anniversary Award, 2005, presented by ESP, Dealer Partnership Award, 2005, presented by ART, Professional Audio Reseller, 2004, presented by Sony, and many more.
Musicians Friend has a very long list of products in its portfolio, which keeps adding up day by day, as and when any new instruments are introduced. To name a few, some of the important products are: Guitar, Bass, Keyboards, drums & Percussion, Live Sound, Recording, DJ& Lighting, Band & Orchestra, Accessories, Books & Video and Offstage.
Musicians Friend has three catalogs, they are: Rock oriented catalog, Giardinelli catalog, which specializes in Band, and orchestra instruments, and the third one is LMI Music, which provides a mix of educational products. Products can be purchased either by visiting the showroom or they can also be booked online. The customers have different options available to select products online.
They can shop by brand, new products, products with discounts, top sellers, or rebate items. There are many offers available on
Musicians Friend, for example, a two speaker stand set with Carrying Bag, costs $219.99. Here you can get it for just $89.99. There are offers every week, and this month’s offer is, a DigiTech GSP1101 Guitar Effects Modeling System, whose cost is $699.95, can be bought at $499.95. You directly get a saving of $200.00. Another product, Allen & Heath ZED-14 Mixer Madness (with 2 free AKG Mics!) is only $399.99, which saves $499.00. Other than musical instruments, customers can also shop for accessories like, shoes shirts, apparels, jewelry, home decors, collectibles, furniture and many more. Customers also get offers and discounts on these products too. The Hot Buys section gives information of a wide range of products along with the discounts and offers. Customers can purchase apparel, or a branded shirt, from as low as $19.00.
Musicians Friend has excellent customer service, where all the customer’s enquiries are answered with complete satisfaction. This website is also very user friendly, and at the same time provides complete information about all the products available, latest offers and discounts given, and also shipping information.
